Remote Digital Paid Media Specialist
We have many opportunities available on our other career site pages. Click here to link to our careers page! Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People - and the love their actions inspire - are what drive us. We're not only proud of the love we inspire outside our walls, we're especially proud of the diversity, inclusion and equity we're inspiring inside. There are dynamic career paths awaiting you - rewarding opportunities to impact the lives of others and inspire love. Join us! REMOTE Opportunity OR HYBRID Opportunity in Northeast, OH or DFW, TX The Digital Marketing Specialist will support the development, implementation, and monitoring of digital marketing campaigns across a variety of online channels. This role helps drive brand awareness and supports lead generation and sales efforts. You will assist in analyzing campaign data, identifying trends, and providing actionable insights to help optimize our digital strategy. We're looking for someone who combines a passion for data and analytics with an appreciation for creative branding and customer experience in the jewelry retail space.
Responsibilities
- Assist in the execution and monitoring of digital marketing campaigns (paid social, display, online video channels, etc.)
- Analyze digital marketing performance using tools such as Google Analytics, Google Ads, Meta Ads Manager, and other platforms
- Monitor key metrics (traffic, conversion rates, CPA, ROAS, etc.) and report on campaign performance, highlighting successes and opportunities for improvement
- Collaborate with creative and content teams to ensure campaigns align with brand guidelines and resonate with target audiences
- Identify trends, customer behaviors, and emerging opportunities within the jewelry and luxury e-commerce markets
- Provide regular dashboards and insights to leadership to guide decision-making and strategic planning
- Stay current with digital marketing best practices, tools, and industry trends, particularly in e-commerce and luxury retail
Qualifications
- Bachelor's degree in Marketing, Business, Data Analytics, or a related field
- 1+ year(s) of experience in digital paid media
- Strong understanding of digital marketing channels and KPIs
- Proficiency with Excel/Google Sheets, PowerPoint/Google Slides
- Excellent analytical, problem-solving, and critical thinking skills
- Strong communication skills with the ability to present insights clearly to non-technical stakeholders
- Experience with DV360, Adobe Analytics, Meta Ads Manager, and other analytics/reporting tools is a plus
- A passion for data-informed decision making, coupled with an appreciation for brand storytelling and customer experience
Benefits & Perks We believe in rewarding top talent with a comprehensive and competitive benefits package designed to support your well-being, professional growth, and work-life balance
- Premium Healthcare Coverage - Comprehensive medical, dental, and vision plans to keep you and your family covered.
- 401(k) with Company Match - Invest in your future with a generous retirement savings plan, including company matching after just one year.
- Generous Time Off - Recharge with a robust PTO package, plus company holidays.
- Diversity, Equity & Inclusion Programs - Be part of a culture that celebrates diverse perspectives and fosters belonging.
- Career Growth & Development - Opportunities for leadership development, mentorship, and continuous learning.
- Exclusive Perks - Enjoy additional benefits, wellness programs, employee discounts, and more!
The salary range for this opportunity is $50,000 - $80,000. Base pay offered may vary depending on geographic region, internal equity, job related knowledge, skills and experience, among other factors. Apply tot his job Apply To this Job