Digital Media Buyer (Freelancer Role)

Working 100% remotely, with flexible hours, as a part of a growing and thriving team, this rewarding role is exclusively for those with experience in creating and managing Google Ads and/or Meta Ads. You’ll bring your experience in setting up these campaigns, driving results, and learn so much more in marketing! We are looking for those with Google Ads and/or Meta Ads Experience. About Us: We help lawn, landscape, & outdoor living companies eliminate instability, fuel growth, and shape a lasting legacy with year-round, specialized marketing systems. We are passionate team of people - who recognize we are making a difference in our clients lives. Our clients choose and stay with HALSTEAD because we deliver best-in-class results and ROI while establishing and maintaining meaningful relationships! Highly regarded as an industry leader, we are growing quickly! We are active leaders in pushing the rapidly growing landscape industry forward through education and partnerships with prominent associations and brands. High-level responsibilities include: You’ll lead and manage Google Ads and/or Meta Ads for clients, with generating leads as your main KPI - while using other metrics such as CTR, quality score, and others. You’ll help make sure that budgets are met on regularly basis (not under or over). You will help provide requirements (e.g. landing page improvements) and collaborate with others on improvements. Ongoing management will be important. You may also need to do research, help with creating and reviewing reports on Google Ads and/or Meta Ads and other reporting platforms. Tactical responsibilities, typical day stuff:

• Creating initial campaigns, account setups for cold, retargeting, events, videos, +.
• Managing existing campaigns - retargeting, cold, optimizing for lead generation by using alternative campaign types, creating new audiences, and/or new ads.
• Write compelling, relevant copy.
• Creating graphics to use in ads on Canva, and sometimes working with our graphic designer for more advanced campaigns/needs.
• Developing and sharing new ideas on ways to reach, or exceed goals on things like creative audience building and ads.
• Setting goals and developing plans for accounts with low leads or poor performing accounts - always with the help of others.
• Analyzing data and asking questions, identifying issues and coming up with ideas.
• Conducting research to identify new potential audiences to create.
• Proactively researching the latest data and updates to paid media platforms.
• Preparing statuses, updating reports/updates.
• Initiating, or attending zoom meetings with team members for collaboration, training, and workshops.
• Diving into learning/training on advanced integration for ongoing improvements in or troubleshooting tracking forms and calls from websites.
• Document changes in company training/process platform.
• Setup events on paid media and drive campaigns.

You'll want these skills, to be successful here:

• Excellent communication skills: copywriting is key, of course! Well-developed written and verbal communication skills are must-haves.
• Experience and deep knowledge of the lawn, landscape, and outdoor living industry (we can teach this part).
• Working knowledge/deep understanding and experience in Google ads and/or Meta Ads
• Organizational skills: You’ll be juggling different accounts, account managers needs, other tasks, meetings, deadlines, +.
• Time-management skills: To be successful in this role you’ll need to be able to prioritize your time where it will make the most impact.
• Technical and computer skills: You’ll use tools like Slack, HubSpot, Asana, and Zoom, Mailchimp, among many other tools.
• Drive and self-motivation: This role requires you to be goal-oriented, self-driven, and motivated to push yourself to succeed.
• A willingness and desire to learn new things and commitment to personal and team development.

Measurable areas of success, how you will know that you are doing a great job:

• Create and maintain successful campaigns with conversions/leads.
• Accurately described headlines, text, extensions - with sentences/phrases that make sense and are free from typos.
• Promote only those services and in areas that are important to the client.
• Live our values in working together by partnering with team members, being dependable (doing what you say you will), show curiosity by asking questions, driving results that matter, and action over perfection.
• Being on time with deadlines and communicating proactively.

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