Product Marketing Manager, USA, Remote

Highlights

• OTE: $145,000–$155,000
• Base Salary: $116,000–$124,000
• Location: remote in the USA (EST and CST)
• Stock options

About Us

At Fundraise Up, we are reimagining the fundraising platform to create the most convenient and fastest way to donate to non-profit foundations. Our innovation is aimed at enhancing loading speeds, boosting conversion rates, offering diverse payment methods, and more. Each month, individuals worldwide donate tens of millions of dollars through our platform. We are the go-to fundraising solution for some of the world's leading non-profit organizations. UNICEF, The Obama Foundation, the Alzheimer's Association, and many others leverage our platform for their online fundraising needs.

About the Role

We’re looking for a Product Marketing Manager with a sharp analytical edge and deep curiosity about the nonprofit market to build and own our Market & Competitive Intelligence function from the ground up. You’ll be the go-to expert on competitors, customer decision drivers, and industry trends - distilling those insights into enablement assets, positioning updates, and strategic plays that give our sales and product teams a meaningful advantage. You'll proactively engage with senior nonprofit leaders to uncover how they think, how they buy, what challenges they face, and how their needs are evolving. Your research and insights will directly shape our messaging, influence our roadmap, and help us deepen our leadership in the nonprofit tech category. This is a foundational role at Fundraise Up - perfect for someone who thrives at the intersection of market analysis, customer empathy, and go-to-market strategy.

Key Responsibilities

Market Intelligence

• Lead structured conversations with current and future customers (directors, VPs, CMOs, CDOs, CTOs at nonprofits) to uncover key buying drivers, pain points, and unmet needs
• Create and scale a “Voice of the Market” program: regular interviews, surveys, customer panels, and feedback loops
• Analyze decision-making processes, procurement cycles, and how enterprise nonprofits select partners
• Partner with Sales and Product to evaluate threats and opportunities from new market entrants
• Own and regularly update persona insights and buyer journey maps

Competitive Intelligence

• Build and maintain our competitive intelligence program: tracking features, GTM strategies, messaging, and customer sentiment
• Create and scale battlecards, objection-handling tools, competitive briefs, and internal enablement assets
• Deliver ongoing win/loss narratives in partnership with Sales and RevOps
• Monitor analyst reports, peer reviews, and social signals to synthesize emerging competitive threats or positioning shifts

Strategic Influence

• Deliver monthly Market & Competitive Briefings to leadership, Sales, Product, and Customer Success
• Work closely with Content, Revenue Marketing, and Sales Enablement to activate your findings into campaigns and sales tools
• Act as the internal subject matter expert on what nonprofit fundraising teams are thinking, buying, fearing, and needing

Skills and Qualifications

• 5+ years in product marketing, customer research, competitive intelligence, or strategy - preferably in B2B SaaS
• Experience interviewing senior decision-makers and synthesizing insights into business impact
• Strong understanding of competitive research tools and frameworks
• Excellent storytelling, writing, and internal communication skills - you can present insights clearly to execs and product teams alike
• Proven track record influencing product, positioning, or go-to-market decisions using data and voice of customer
• Bonus: Background in NPO/GovTech, or experience marketing to fundraising, MarTech, or FinTech buyers

Benefits

Our compensation package includes comprehensive benefits and perks, meaningful equity, and a competitive salary:

• Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
• FSA Spending Account.
• Remote or Hybrid work. Our teams are spread globally.
• 15 days of vacation, 7 company holidays plus an additional 3 floating holidays and 5 sick days.
• 401(k) plan with company match.
• 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
• Paid parental leave (12/6 weeks).

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