Sr. Lifecycle Marketing Manager
☎ Community Phone Community Phone is building the best phone for communities in America. We are your hair salon's business phone, how your auto-body shop texts you, your local government agency's phone, and your mom's home phone. We have more than 20,000 customers today, and intend to be the Square of phones. Our team is ~80 people strong, across 15 countries. We are growing quickly, backed by Y Combinator. We are customer-obsessed to the core. When we had a major network outage, everyone from recruiters to engineers to marketers to customer support agents got on the phone with our customers. Our team exemplifies our purpose Join us on our mission to make it as simple and intuitive as possible for people & people in organizations within our communities to communicate. About the role We're hiring our first Lifecycle Marketing Manager whose customer empathy and data obsession create real revenue impact. If you're the type who wants to build a function from scratch, this is your playground. You will... Measurable business outcomes: You are responsible for all of the strategy, testing, and messaging to get a customer from one lifecycle stage to the next. For example, you could be personally responsible for getting X% of service business owners to invite 1 team member within 14 days of signup. The brand voice across touches: You are responsible for delivering a consistent, high-performing, delightful system of in-app messages, emails, push notifications, etc. The voice behind those messages is yours to design and own. You are... A ferocious tester: You want to get to market as quickly as possible. You will come up with a test, design it, run it, analyze initial results, and plan V2 all within a matter of days. When you come to a group, you don’t say “I have an idea.” You instead say, “I tested an idea. Here’s how it went.” Data-obsessed: You cut the data again and again, looking to find the perfect segment in the perfect moment to test with the perfect messaging. You don’t test generic things like “let’s send an upsell email when their hardware is delivered.” Instead you say things like, “autobody shop owners get stressed at 5pm because they are having to check out clients and close the shop, so they are missing calls. Therefore at 6pm we should send them a push asking if their team member could have made their close easier by being added to the app.” [The person in this role is expected to learn SQL via a bootcamp we offer. We require that of everyone in marketing, design, and management at Community Phone. If that does not excite you, this is likely not a fit.] A confident writer: You will be the voice of our brand to the customer during the lifecycle. You have confident opinions about what voice will resonate with our customer segments. Your writing feels tailored, not generic. Scrappy: You will be the first into this function. We do not have fancy lifecycle tools. We will not block testing so that we can go through a long “implementation period” with some new tool. Instead, we have remarkable engineers who can build whatever you imagine. You are excited about that scrappiness, rather than feel like your hands are tied. The basics:
- 4+ years of lifecycle/CRM marketing experience
- Experience in small business or consumer subscription. Bonus if it’s in our segments
- SQL knowledge or an eagerness to undergo our (mandatory) SQL bootcamp
- Exceptional written English
- Eagerness to speak directly to customers
- Experience being very early in a function (total marketing department of Apply tot his job
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