Senior Manager - Direct Channels Customer Acquisition at blithequark

Are you a seasoned marketing professional with a passion for driving customer growth and acquisition? Do you have a proven track record of developing and executing successful direct channels customer acquisition strategies? If so, we want to hear from you! blithequark is seeking a highly motivated and experienced Senior Manager - Direct Channels Customer Acquisition to join our team.

About blithequark

At blithequark, we're committed to helping our customers achieve their goals and reach their full potential. We believe that with the right backing, people and businesses can make incredible progress. That's why we're dedicated to providing our customers with the world's best customer experience every day. Our team is passionate about innovation, collaboration, and making a positive impact on the world.

The Role

As a Senior Manager - Direct Channels Customer Acquisition at blithequark, you'll play a critical role in leading the development and implementation of direct channels customer acquisition strategies across our Charge and Lend Cards, in email and direct mail. You'll be responsible for driving engagement and incremental revenue through the development, management, evaluation, and optimization of email and direct mail communications. You'll also lead channel forecasting and results analysis, and collaborate closely with Marketing Strategy, Product Management, and Risk partners to identify and address opportunities to support and grow our program.

Key Responsibilities

* Develop, manage, evaluate, and optimize email and direct mail communications for line treatments (Proactive Line Increase, Reactive Line Increase, and more) to drive engagement and incremental revenue

• Lead channel forecasting and results analysis; optimize channels and flex plans as needed to meet investment and performance objectives
• Continue to evolve how we market in email and direct mail, leveraging new technologies, personalization, and more
• Develop test and learn curriculum to drive growth through targeted initiatives
• Collaborate closely with Marketing Strategy, Product Management, and Risk partners on segmentation, targeting, and pricing as well as to understand portfolio strategies and customer behavior to identify and address opportunities to support and grow the program
• Lead two high-performing direct reports who will lead marketing execution

Minimum Qualifications

* Relevant experience within marketing, product, strategy, or a function with transferrable skills

• Data-driven strategic thinker with a growth mindset and track record of developing customer-first marketing strategies that deliver results
• Results driver with exceptional sense of accountability and ownership
• Self-starter with strong problem-solving skills who can work independently, as well as within a team
• Superior relationship management skills, with the ability to influence partners both across and upwards
• Robust analytical skills that translate data into insights
• Solution-oriented mindset
• Clear and articulate communicator, with ability to tailor messages to different audiences
• Strong project management skills: ability to manage multiple projects with a heavy focus on attention to detail and meeting tight timelines
• Positive energy and enthusiasm with a "can-do" attitude

Preferred Qualifications

* Digital and/or Direct Mail expertise preferred, but not required

What We Offer

* Competitive base salary: $80,000.00 to $155,000.00 annually

• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

About Our Culture

At blithequark, we're committed to creating a culture that's inclusive, diverse, and supportive. We believe that everyone deserves to feel seen, heard, and valued. That's why we're dedicated to providing a work environment that's flexible, collaborative, and empowering. We're passionate about innovation, creativity, and making a positive impact on the world.

How to Apply

If you're a motivated and experienced marketing professional with a passion for driving customer growth and acquisition, we want to hear from you! Please submit your application through our website. We can't wait to hear your story and learn more about your qualifications.

Equal Opportunity Employer

blithequark is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Employment Eligibility

Employment eligibility to work with blithequark in the U.S. is required as the company will not pursue visa sponsorship for these positions.

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