Growth Marketing Manager
Title: Growth Marketing Manager
Location: Romania / Bulgaria
Department: Marketing
Reports To: Growth Marketing Director (Europe)
About FoodChain ID
At FoodChain ID (www.foodchainid.com), we’re redefining how the global food industry approaches safety, quality, and sustainability. We empower agribusinesses, manufacturers, and retailers to navigate regulatory complexity while unlocking real value through trusted, data-driven insights.
We’re a global, mission-driven team where innovation meets impact — helping companies bring safer, compliant, and more transparent products to market.
About the Role
We’re looking for a strategic, hands-on, and results-driven Growth Marketing Manager to help grow our Testing Services in EMEA. You’ll own campaign planning and execution, driving demand, pipeline, and market impact across the region.
This is a remote role based in Bulgaria or Romania, with occasional travel to collaborate with European teams or engage with customers. Fluent English is required; a second language is a plus.
If you thrive in a fast-moving, cross-functional environment, love translating insights into measurable campaigns, and are passionate about growing B2B services in complex markets, this role is for you.
What You’ll Be Doing
Market Strategy - Analyze local market drivers, customer needs, and competitive dynamics to shape go-to-market strategies. Identify opportunities to differentiate FoodChain ID’s Testing Services across EMEA markets.
Go-to-Market Execution - Plan and execute launches for new and existing services, in close collaboration with Commercial and Product Marketing teams. Translate high-level strategy into actionable campaigns that deliver measurable impact.
Sales Enablement - Develop localized sales tools: pitch decks, one-pagers, value propositions, objection-handling guides. Train and support regional sales and customer-facing teams to ensure messaging consistency and maximum impact.
Campaign Support & Demand Generation - Own campaign targeting and execution for ideal customer personas. Monitor engagement metrics and continuously optimize campaigns for pipeline growth and conversion.
Voice of Customer - Gather market insights to refine customer personas, positioning, and product roadmap inputs. Act as the bridge between marketing, sales, and customers to ensure campaigns resonate locally.
Cross-Functional Collaboration - Partner with Product Marketing, Sales, and the broader Marketing team to align priorities, messaging, and initiatives. Support European-wide marketing efforts while adapting strategies to local nuances.
Qualifications
- Bachelor’s degree in Marketing or related field (Master’s a plus)
- 3+ years’ experience in B2B growth marketing, preferably in a service business
- Fluent English speaker; second language is a plus
- Proven track record in launching products and creating regional market demand
- Excellent communication skills and project management abilities
- Experience working in a matrixed, global environment
- Experience with the following tools: Salesforce, PowerBI, WordPress, ChatGP