Experienced Digital Marketing Specialist for Disney+ – Global Entertainment Media and Content Development

About Disney+ and the Role:

Are you a creative and strategic digital marketing professional with a passion for storytelling and entertainment? Do you have a knack for developing innovative campaigns that captivate audiences and drive engagement? If so, we invite you to join our dynamic team at Disney+ as a Digital Marketing Specialist. As a key member of our global entertainment media and content development team, you will play a vital role in shaping the digital marketing strategy for Disney+, the world's leading streaming service.

About Disney+:

Disney+ is a revolutionary streaming service that offers an unparalleled collection of Disney, Pixar, Marvel, Star Wars, and National Geographic content. With a vast library of movies, TV shows, and original content, Disney+ has become a household name, captivating audiences worldwide. As a Digital Marketing Specialist, you will be part of a talented team that drives the digital marketing strategy for Disney+, ensuring that our content reaches the right audience, at the right time, and in the right way.

About the Role:

As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing campaigns that drive engagement, increase brand awareness, and drive subscription growth for Disney+. You will work closely with internal stakeholders, including content creators, product managers, and cross-functional teams, to build out overarching digital campaign plans for key Disney+ beats and priorities. Your expertise will be essential in shaping the digital marketing strategy for Disney+, ensuring that our content reaches the right audience, at the right time, and in the right way.

Key Responsibilities:

* Develop and execute digital marketing campaigns that drive engagement, increase brand awareness, and drive subscription growth for Disney+ * Collaborate with internal stakeholders to build out overarching digital campaign plans for key Disney+ beats and priorities * Manage day-to-day digital campaigns on behalf of the service, including building out Campaign Briefs and managing larger platform partnerships * Participate in quarterly planning meetings, leading portions relevant to work assignments * Update Airtable campaign planning and priorities grid in collaboration with other team members, including prioritization and tiering recommendations * Key stakeholder in standing studio partner meetings * Use insights, marketing strategies, audience insights, and platform best practices to drive campaign planning for Disney+ brand POV on campaigns, day-to-day contact for DBT/NatGeo, assigned platform partner project management, XLOB, and other brand priorities * Participate in digital calendar planning with team leaders to ensure alignment across the org * Collaborate with Manager on programming strategy and windowing for @Disney+ for respective title campaigns * Includes staying abreast of content development strategy and requests from global territories and plans from studios * Partner Management: + Lead assigned projects as determined by Director and Manager and act as the source of truth + Attend brainstorms and meetings that may involve future projects that require cross-team/segment coordination + Represent the Disney+ Digital Marketing Team as needed in stakeholder meetings as delegated by team leader + Collaborate with cross-functional teams across Disney Entertainment, Global Marketing Strategy, Digital COE, and broader TWDC enterprise for campaign development and long lead planning that is aligned with Disney+ priorities * Asset Coordination: + Coordinate approved assets and copy from partners, aligning with wider marketing plans and reporting needs for beats and campaigns + Provide occasional posting and asset trafficking support to the paid social team + Assist in live content coverage and execution for talent press junkets, content shoots, and marketing events + Ideate new social concepts to engage digital audiences, leveraging brand-safe trends + Attend brainstorms and meetings for future projects, ensuring cross-team coordination + Asset tracking, sourcing, and coordination for Disney+ content

Essential Qualifications:

* Minimum of 2+ years digital marketing for brand and entertainment properties * Excellent writing skills with the ability to translate traditional marketing content into engaging and brand-relevant conversations * Passion for storytelling, listening to what the community has to say * Basic understanding of digital analytics and performance tracking * Superior knowledge of social platforms and its native products * Ability to be nimble and adapt quickly to new technologies and processes * Polished in presentation and communication * Be able to find creative solutions to challenges and use data to drive content development and programming decisions * Passion, appreciation, and knowledge of Disney movies, Disney+ series, shorts, and characters * Proficient in the use of Microsoft Office (Excel, Word, PowerPoint), Google Suite, and Box * Understanding of Social Media platforms required such as YouTube, Facebook, Twitter, Instagram, and Tik Tok. * Outstanding organizational and communication skills * Ability to manage multiple projects and creative ideas on tight deadlines in a fast-paced environment * Team player with a strong work ethic and high level of confidentiality * Strong attention to detail and ability to use sound judgment * Familiarity with Disney brand and content * Familiarity with Disney+ platform

Preferred Qualifications:

* BA or BS in Journalism, Film, Marketing, and/or relevant field or 5+ years experience * Previous experience with CRM tools – AirTable, Smartsheets, and/or Zendesk preferred * Experience in Keynote, Google Slides * Experience within brand entertainment marketing and/or streaming services a plus * Previous experience working with large, matrixed organizations a plus

Compensation and Benefits:

The hiring range for this position in Glendale, CA is $64,300 to $86,200 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Join Our Team:

This is a fantastic opportunity to grow your career. If you have the skills and passion we're looking for, please submit your application today. Apply for this job