Director, Customer Marketing and Growth Strategy – Drive Business Growth and Innovation at blithequark

Are you a strategic marketing leader with a passion for driving business growth and innovation? Do you thrive in a fast-paced, dynamic environment where no two days are the same? Look no further than this exciting opportunity to join blithequark as a Director, Customer Marketing and Growth Strategy.

About blithequark

blithequark is a leading company in the beverage industry, dedicated to refreshing the world and making a difference. With a rich history spanning over 130 years, we have built a reputation for innovation, quality, and customer satisfaction. Our purpose is to refresh the world and make a difference, and we are committed to creating a culture that is grounded in this purpose.

Job Summary

As a Director, Customer Marketing and Growth Strategy, you will be a strategic thought leader for key Strategic Partnership & On-Premise (SPOP) customers, leading marketing strategies and solutions to drive value, build brand love, increase beverage incidence, and profitability for these partners. You will play a critical role in the annual joint business planning process, development of growth strategies, innovation, media, and digital programming. In addition, you will manage relationships with brands, R&D, commercialization, assets, and other internal and external partners to support customer strategies throughout the year.

Responsibilities

As a Director, Customer Marketing and Growth Strategy, your key responsibilities will include:

Marketing Strategy and Execution

* Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives.

• Construct and deliver annual marketing calendars that shape and contribute to the customer's long-term planning process, as well as conducting customer marketing stewardship reviews.
• Seek out and leverage national marketing initiatives, brand ideas/thinking, consumer insights, and internal tools/resources to support customer strategies and drive increased consumer preference.

Partnerships

* Develop long-term customer partnerships with ownership of senior-level marketing relationships.

• Champion for both customer and blithequark imperatives internally and externally to deliver on our Growth Promise in all areas.
• Closely partner with Sales and Operations cross-functional teams to drive the partnership and business.

Insights

* Present "What" (Consumer and Industry Insights that put things into context), "So What" (what it means to the customer brand & category) & "Now What" (recommendations in how to apply to customers business) to deliver persuasive selling stories.

• Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy.
• Provide customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.

Qualifications & Requirements

* Minimum Education Required: Bachelor's degree in Marketing/Business or equivalent education.

• 5-10 years business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results.
• Advanced Strategic Thinking & Application.
• Insights/Inspiration to Action.
• Category Innovation.
• Digital Ecosystem.
• CBP/Long Range Indispensable Value.
• Effective Storytelling.
• Agency Management.
• Media Planning, preferred but not Required.
• Demonstrated personal leadership skills and ability to influence.

Location & Travel

* Location: Remote in US, Preference to Central and East Regions.

• Travel: Approximately 25-50%.

Skills

* Account Management.

• Business Development.
• Business Insights.
• Communication.
• Cross-Functional Teamwork.
• Decision Making.
• Influencing.
• Joint Business Planning.
• Leadership.
• Marketing.
• Marketing Strategies.
• Negotiation.
• Pitch Presentations.
• Results-Oriented.
• Storytelling.

Compensation & Benefits

* Pay Range: $153,000 - $175,000.

• Base pay offered may vary depending on geography, job-related knowledge, skills, and experience.
• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
• Annual Incentive Reference Value Percentage: 30.

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible, and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive, and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

Equal Opportunity Employer

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class.

How to Apply

If you are a strategic marketing leader with a passion for driving business growth and innovation, we encourage you to apply for this exciting opportunity to join blithequark as a Director, Customer Marketing and Growth Strategy. Please visit our website to learn more about this role and to submit your application. Apply for this job