Manager, Customer Insights and Analytics for Retail Media Network - Driving Business Growth and Customer Understanding

Join the Lowe's Media Networks Team as a Manager, Customer Insights and Analytics

Are you a strategic thinker with a passion for data analysis and customer insights? Do you have a proven track record of driving business growth through data-driven decision making? We're looking for a talented Manager, Customer Insights and Analytics to join our Lowe's Media Networks (LMN) team. As a key member of our organization, you will play a critical role in developing and executing media strategies that drive business results for our clients.

About Lowe's and Our Industry

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts.

Your Impact

As a Manager of Customer Insights on the Lowe's Media Networks (LMN), you will engage directly with LMN's clients to review how their media investments are performing, identify ways to optimize and grow their media investments, work closely with sales and account management to formulate media strategies aimed at growing your client's business at Lowe's, develop test and learn plans, and elevate your client's understanding of the Lowe's customer.

Key Responsibilities:

• Develops and executes annual strategic learning plans for business(es) supported, ensuring alignment with client goals and objectives.
• Leads Quarterly Business Review Process with top clients, providing insights and recommendations to drive business growth.
• Serves as the subject matter expert for media performance reporting for both internal partners within LMN and across the Lowe's enterprise, and external clients and agencies.
• Synthesizes disparate data from multiple sources into strategic recommendations for future media investments to grow business at Lowe's.
• Oversees the development and codification of best practices in media performance evaluation, data visualization, standardized reporting, and insights.
• Tells data stories that support other key deliverables such as sales pitches and case studies.
• Oversees omnichannel advertising efforts and aggregates all sources of insights to support other client-facing teams (e.g., sales and account management).
• Partners with Product and Ad Tech teams to provide input on reporting capabilities based on client feedback.
• Integrates knowledge across the Customer Insights & Analytics team to bring relevant insights to Lowe's LMN Insights team and the whole of the Lowe's retail media business.

Requirements and Qualifications

Essential Qualifications:

• Bachelor's Degree in Business, Marketing, Finance, Statistics, Econometrics, Information Sciences, Applied Quantitative, or related field.
• 5 Years of experience in insights and analytics, with 3-5 years of experience in retail media or general media analytics.
• Proven experience in analytical, decision-making, and project management.
• Excellent storytelling skills with data, with the ability to present data stories in a compelling and easy-to-understand way.
• Experience with A/B testing and data analysis tools such as Microsoft Office (e.g., Word, PowerPoint, Excel), Tableau, Power BI, Sequel, or similar tools.

Preferred Qualifications:

• Master's Degree in a related field (e.g., Master's in Market Research, Behavioral Psychology, MBA).
• Proven experience leading teams and driving business impact.
• Experience managing global teams and working in a retail environment.
• Familiarity with analytic/research software (e.g., SPSS, Wincross, Sawtooth, SAS, Decipher, Qualtrics, etc.).

Career Growth Opportunities and Learning Benefits

At Lowe's, we believe in investing in our associates' growth and development. As a Manager, Customer Insights and Analytics, you will have opportunities to:

• Develop your skills in data analysis, insights, and storytelling.
• Collaborate with cross-functional teams to drive business results.
• Contribute to the development of best practices in media performance evaluation and insights.
• Advance your career within the organization, with opportunities for growth and professional development.

Work Environment and Company Culture

We offer a dynamic and supportive work environment that values diversity, inclusion, and collaboration. As a remote associate, you will have the flexibility to work from anywhere, with opportunities to connect with our teams and culture through various virtual and in-person events.

Compensation, Perks, and Benefits

We offer a competitive salary range of $95,500 - $159,200 annually, depending on experience and qualifications. Our comprehensive benefits package includes:

• Medical, dental, and vision coverage.
• 401(k) matching program.
• Paid time off and holidays.
• Opportunities for professional development and growth.

Why Join Our Team?

If you're passionate about data analysis, customer insights, and driving business growth, we want to hear from you. As a Manager, Customer Insights and Analytics, you will play a critical role in shaping the future of our retail media business. Apply now and join our team of talented professionals who are dedicated to delivering exceptional results and making a positive impact in our communities.

Take the Next Step

Ready to take on this exciting challenge? Apply now and let's discuss how you can become a vital part of our success story.