Channel Marketing Specialist

At Spectrum Control, most departments operate on a 4-day, 10-hour work schedule in exchange for a 3-day weekend. We offer competitive wages and PTO, plus our benefits begin on day 1 of employment. Come join a workforce where we put you first! Summary: We are seeking a Channel Marketing Specialist to join our marketing team. This role will be instrumental in building strong channel partner relationships, driving co-marketing initiatives, and executing campaigns that align with our go-to-market strategy. The ideal candidate will be detail-oriented, collaborative, and skilled at both relationship management and digital execution. This role is ideal for a candidate who thrives at the intersection of partner collaboration, campaign execution, and data-driven decision-making. Reporting Structure: This position reports directly to the Director of Marketing and works together with the Channel Management team to ensure seamless collaboration and alignment on strategies and execution.

Responsibilities

• Channel Relationships & Strategy
• Foster strong relationships with channel partners to ensure alignment with company goals and go-to-market strategy.
• Collaborate with distributors and sales reps to provide up-to-date product information, collateral, and sales tools.
• Campaign Development & Execution
• Develop, manage, and execute targeted channel marketing campaigns, including newsletters, video content, and sales communications.
• Plan and execute partner events, coordinating marketing materials, presentations, and event logistics.
• Manage and optimize sales enablement tools (e.g., Highspot) to ensure easy access to resources for partners.
• Digital, Social & Internal Communications
• Lead social media campaigns to amplify channel initiatives.
• Create and distribute internal communications to align cross-functional teams on marketing activities.
• Training & Enablement
• Coordinate and deliver sales training to enhance product knowledge and improve channel performance.
• Support sales enablement initiatives to equip teams with effective messaging and tools.
• Budget & Analytics
• Develop, manage, and track the channel marketing budget to maximize ROI.
• Measure the effectiveness of marketing campaigns and report results to internal stakeholders, making recommendations for improvement.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of experience in channel marketing, partner marketing, or a related field.
• Strong communication, project management, and relationship-building skills.
• Experience with sales enablement platforms (e.g., Highspot) and analytics tools, Excel, PowerPoint, Canva, and LinkedIn.
• Familiarity with digital marketing, SEO, and campaign measurement.
• Proven ability to manage budgets and track marketing ROI.

Work Environment:

• This is a remote position with some travel to specific sites or events.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c) Third-Party Recruiters Please note, that per Spectrum Control Policy, we do not accept unsolicited resumes from third-party recruiters unless such recruiters are engaged to provide candidates for a specified opening and in alignment with our values and expectations. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that Spectrum Control will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity. If you or your agency are interested in becoming an approved vendor please contact [email protected]. Apply tot his job Apply To this Job