Experienced Digital Marketing and Customer Relationship Management Specialist - Entry Level Full-Time Position at The Walt Disney Company

Introduction to The Walt Disney Company

The Walt Disney Company, a world-renowned entertainment and media enterprise, is seeking a highly motivated and enthusiastic individual to join its team as a Digital Marketing and Customer Relationship Management Specialist. As a leader in the entertainment industry, Disney proudly continues its legacy of creating exceptional stories and experiences for families worldwide. With operations in over 40 countries, our employees and cast members work together to create entertainment experiences that are both globally and locally appreciated.

Job Overview

The Client Relationship Management (CRM) team provides an opportunity to learn about the application of data for marketing purposes. We offer guidance to Disney organizations, such as Walt Disney Studios, Disney Channel, and Marvel, on the development of marketing programs by learning about our customers. As a Digital Marketing and Customer Relationship Management Specialist, you will have the chance to work with our Mission Managers on the development and plan coordination of email marketing creatives, audience segmentation, campaign execution, as well as analysis of campaign performance.

Key Responsibilities

• Collaborate with different Disney Specialty Units to gather and prepare/trade resources for campaign execution
• Develop campaign reports and analyze campaign performance
• Utilize Adobe Dreamweaver and Photoshop to create email marketing creatives and trade resource expectations
• Assist with monitoring CRM testing, campaign QA, and providing insights into campaigns from performance data
• Plan and coordinate email marketing campaigns, including audience segmentation and campaign execution
• Analyze campaign performance and provide recommendations for future campaigns

Required Qualifications and Abilities

To be successful in this role, you should have:

• Incredible enthusiasm, energy, and a willingness to learn about the digital marketing industry
• Intermediate/Advanced knowledge of HTML
• Moderate Photoshop skills
• Strong understanding of digital marketing platforms like social media, email, or paid search, as well as data analysis
• Ability to be flexible, adaptable, and thrive in a fast-paced, changing, and evolving environment
• Solid organizational and multitasking skills, with excellent attention to detail
• Able to work effectively with cross-functional teams and be open to working collaboratively with colleagues at all levels
• Capacity to work independently and be a self-starter with flexibility and adaptability
• Solid customer service and interpersonal skills

Preferred Qualifications

Preferred candidates will have:

• Background in Digital Marketing with experience in project management
• Experience with reporting tools (e.g., Advanced Excel, Tableau)
• Experience with email marketing tools (e.g., Mailchimp, Constant Contact)
• Knowledge of databases (e.g., SQL/Oracle)
• Experience with other Adobe Creative Suite applications (e.g., Adobe XD, Adobe Illustrator)

Education and Eligibility

To be eligible for this position, you must:

• Be currently enrolled or have graduated within the last six months studying Marketing, Digital Marketing, or a closely related program
• Meet all the requirements and program details outlined below:
• Be enrolled in a accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program
• Be at least 18 years old
• Have unlimited work authorization
• Have not completed one year of continuous work on a Disney internship or Disney College Program

Career Growth Opportunities and Learning Benefits

As a Digital Marketing and Customer Relationship Management Specialist at The Walt Disney Company, you will have the opportunity to:

• Develop your skills and knowledge in digital marketing and customer relationship management
• Work with a talented team of professionals who are passionate about creating exceptional customer experiences
• Contribute to the development of marketing programs that drive business results
• Enhance your career prospects with a leading entertainment and media company

Work Environment and Company Culture

The Walt Disney Company fosters a business culture where ideas and decisions from all individuals help us grow, innovate, create the best stories, and be relevant in a rapidly changing world. We encourage a culture of creativity, innovation, and collaboration, and we are committed to providing a work environment that is inclusive, respectful, and supportive of all employees.

Compensation, Perks, and Benefits

The Walt Disney Company offers a competitive compensation package, including a salary range of $70-$80 per year, as well as a range of benefits, including medical, financial, and other benefits. We also offer a comprehensive benefits package, including paid time off, holidays, and retirement savings plans.

How to Apply

To apply for this position, please submit your application, including your resume, cover letter, and any required documents, such as transcripts or certifications. You can apply online through our website or by visiting our careers page. We look forward to receiving your application and discussing this opportunity further.

Conclusion

If you are a motivated and enthusiastic individual who is passionate about digital marketing and customer relationship management, we encourage you to apply for this exciting opportunity. As a Digital Marketing and Customer Relationship Management Specialist at The Walt Disney Company, you will have the chance to work with a talented team of professionals, develop your skills and knowledge, and contribute to the success of a leading entertainment and media company. Don't miss out on this opportunity to join our team and be a part of creating exceptional customer experiences.