Social Lead, Brand & Culture
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join: The Channel Communications team at Airbnb is responsible for the strategy and execution of company and communications campaigns and content across, social, influencer and press, shaping how the brand shows up organically online. The Difference You Will Make: We’re seeking a versatile and experienced social expert to support a communications team that is advancing awareness for the proximity to culture that Airbnb offers. The Social Lead will move at the speed of culture to identify and react to real-time social moments that create opportunities to drive brand love on TikTok and Instagram. The ideal candidate is curious, clever, engaged, positive, and detail- and solution-oriented. The world and thus our industry is changing quickly, so the ideal candidate will be comfortable with moving and adapting nimbly and strategically as circumstances evolve. A Typical Day:
- Implement a culture-penetrating social programming approach that drives online relevance for Airbnb among key audiences
- Move quickly and efficiently to spot and ideate around real-time social opportunities where the brand can play a meaningful role
- Establish and implement clear creative principles to help subvert the status quo and differentiate how we show up in the feeds
- Partner with and steer a team of social creatives and producers to generate reactive content that connects Airbnb to culture
- Partner with key cross-functional stakeholders to ensure the timely and strategic deployment of reactive social content, balancing speed with risk tolerance and creative integrity
- Analyze and merchandise social content performance, applying learnings in real time to strengthen and refine output on an ongoing basis
Your Expertise:
- 10+ years experience in social media work
- Proven track record of developing real-time social content that cuts through the noise
- Experience leading social creative teams
- Deep knowledge and expertise in building and executing creative and innovative social content on Instagram and TikTok
- Excellent writing and verbal communication skills
Your Location: This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from. Our Commitment To Inclusion & Belonging: Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: [email protected]. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application. How We'll Take Care of You: Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits. Pay Range $160,000—$200,000 USD Apply tot his job Apply To this Job