Email Marketing Expert - Re-engagement & Retention Specialist for B2C & B2B Audiences

Join Our Innovative Team as an Email Marketing Expert - Re-engagement & Retention Specialist

Thrive in a culture of innovation and teamwork as a remote Email Marketing Expert, specializing in re-engagement and retention strategies for our B2C and B2B customers. We're seeking a highly skilled and motivated individual to manage and execute targeted email campaigns that drive customer re-engagement, retention, and churn reduction. As a key member of our marketing team, you'll have the opportunity to make a significant impact on our customer relationships and business growth.

About Our Company

Our company is built on a passion for innovation and a commitment to delivering exceptional customer experiences. We operate in a fast-paced industry, and our team is dedicated to staying ahead of the curve in terms of technology, marketing trends, and customer engagement strategies. By joining our team, you'll be part of a dynamic and collaborative environment that values creativity, teamwork, and continuous learning.

Job Summary

We're looking for a London-based, part-time Email Marketing Specialist to manage customer re-engagement, retention, and churn for our B2C customers while supporting targeted engagement for our B2B database. As an individual contributor, you'll be responsible for maintaining consistent, high-quality email communication with our customers. This is a rolling project, and we're looking for a reliable and skilled professional to join our team.

Key Responsibilities

• Audience Segmentation: Analyze our database of 50,000+ customers and create meaningful segments (e.g., abandoned bookings, lapsed customers, potential regulars). Identify and plan targeted communications for each segment.
• Strategizing and Execution: Plan and execute email campaigns with regular frequency (no bulk sends). Automate workflows for behaviors like abandoned bookings and follow-ups, ensuring ongoing engagement.
• Email Design and Copywriting: Create visually appealing, brand-aligned email templates. Write clear, persuasive copy tailored to each audience segment.
• Performance Tracking and Optimization: Monitor email performance (e.g., open rates, clicks) and optimize for better results.

Essential Qualifications

• Proficiency in Mailchimp: Experience with Mailchimp, including segmentation and automation.
• Email Marketing Experience: Proven experience in email marketing for service-based or e-commerce businesses.
• Strong Writing Skills: Excellent writing skills for personalized, engaging communication.
• Analytical Skills: Ability to manage consistent email schedules and analyze performance.

Preferred Qualifications

• Experience with B2C and B2B Audiences: Experience working with both B2C and B2B audiences.
• Marketing Automation: Familiarity with marketing automation tools beyond Mailchimp.
• Data Analysis: Experience with data analysis and reporting tools.

Skills and Competencies

• Communication Skills: Excellent written and verbal communication skills.
• Attention to Detail: Strong attention to detail and organizational skills.
• Time Management: Ability to manage time effectively and prioritize tasks.
• Adaptability: Willingness to adapt to changing priorities and deadlines.

Career Growth Opportunities and Learning Benefits

As a member of our team, you'll have access to:

• Professional Development: Opportunities for professional growth and development.
• Training and Support: Training and support to help you succeed in your role.
• Collaborative Environment: A collaborative and dynamic work environment.

Work Environment and Company Culture

Our company culture is built on:

• Innovation: A passion for innovation and staying ahead of the curve.
• Teamwork: A collaborative and supportive team environment.
• Flexibility: Flexible working arrangements, including remote work options.

Compensation, Perks, and Benefits

We offer a competitive salary and:

• Part-time Schedule: A part-time schedule with a daily commitment of 4 hours.
• Remote Work: The opportunity to work from home.
• Rolling Project: A rolling project with ongoing opportunities for growth and development.

Ready to Apply?

If you're a motivated and skilled Email Marketing Expert looking for a new challenge, we want to hear from you. Apply now to join our innovative team and take the first step towards a rewarding career in email marketing.

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