Director of Account-Based Marketing - B2B Growth Strategist & Leader

Join the Mission to Make Secure Login Easy and Available for Everyone

Yubico, the pioneering inventor of the YubiKey – the world's first and leading security key, is seeking a highly skilled and results-driven Director of Account-Based Marketing to join our dynamic team. As a core part of our marketing leadership, you will drive success in our Account-Based Marketing (ABM) strategies, working collaboratively with our sales teams and other stakeholders to fuel significant revenue growth and account penetration. Whether you're working from our Remote hub or in an on-site capacity, you'll enjoy the freedom and flexibility to work in a way that suits you best.

About Yubico

At Yubico, we're on a mission to make secure login easy and available for everyone. Our innovative YubiKey technology has revolutionized the way people access secure systems, and we're committed to creating a more secure digital world. Our company culture is built on inclusivity, social connections, and team building activities, ensuring that our employees feel valued, supported, and empowered to grow.

Key Responsibilities

• Develop and execute comprehensive ABM strategies that drive significant revenue growth, account penetration, and customer engagement.
• Collaborate with sales teams to align marketing efforts with sales goals, ensuring seamless integration and maximized ROI.
• Lead the development and management of intent tools (e.g., 6Sense, Foundry), marketing automation platforms (e.g., Marketo, HubSpot), and CRM systems (e.g., Salesforce) to optimize ABM performance.
• Analyze complex data sets to extract actionable insights, informing strategic decisions and optimizing marketing campaigns.
• Communicate effectively with various stakeholders, including sales teams, marketing professionals, and executive leadership, to ensure alignment and drive results.
• Manage multiple complex projects simultaneously in a fast-paced environment, demonstrating adaptability, creativity, and problem-solving skills.
• Foster a culture of innovation, experimentation, and continuous learning within the marketing team, encouraging creative problem-solving and strategic thinking.

Requirements

Essential Qualifications

• 10+ years of experience in B2B marketing, with a minimum of 3 years in a senior or leadership role focused on Account-Based Marketing.
• Proven success in developing and executing ABM strategies that drive significant revenue growth and account penetration.
• Expertise in intent tools (e.g., 6Sense, Foundry), marketing automation platforms (e.g., Marketo, HubSpot), and CRM systems (e.g., Salesforce).
• Strong analytical and data interpretation skills, with the ability to extract and explain actionable insights.
• Excellent communication and leadership skills, with the ability to collaborate effectively with cross-functional teams.

Preferred Qualifications

• Experience working in a remote or hybrid environment, with a strong track record of managing virtual teams.
• Familiarity with agile marketing methodologies and project management frameworks.
• Certifications in marketing automation, CRM systems, or ABM.

What We Offer

Compensation and Benefits

We offer a comprehensive total rewards package, including:

• Competitive salary with opportunities for growth and advancement.
• Health coverage: top-of-the-line health plans, including dental and vision, with 100% premium coverage for you and 85% for your family.
• Retirement plan: 401K dollar-per-dollar match up to 6% with a cap of $6K/year, with immediate vesting.
• Wellness reimbursement: $100 monthly reimbursement for gym memberships, massages, or online fitness classes.
• Learning and development: yearly development stipend of $3,000 and mentorship program to support your professional growth.
• Time off: 15 vacation days, 10 holidays, and 7 sick days per year.
• Paid parental leave: 8 weeks paid at 100% to care for your new family.
• Commuter benefits: reimbursement for commuting expenses if you need to come into the office.

Career Growth Opportunities

At Yubico, we're committed to supporting the growth and development of our employees. You'll have access to:

• Professional training and development programs to enhance your skills and expertise.
• Mentorship opportunities with experienced leaders and professionals.
• Cross-functional project work to broaden your experience and exposure.
• Leadership development programs to prepare you for future leadership roles.

Why Join Us?

By joining Yubico, you'll become part of a global team on a mission to make the internet more secure for everyone. You'll enjoy:

• Freedom and flexibility to work in a way that suits you best, whether remotely or on-site.
• Inclusive workplace culture with various Employee Resource Groups and social connections.
• Opportunities for growth and advancement in a rapidly growing company.
• Collaborative and dynamic work environment with a team of passionate professionals.

How to Apply

Ready to join our team and drive success in Account-Based Marketing? Click Apply Now to submit your application, and we'll be in touch soon to discuss this exciting opportunity further.